Value Based Pricing
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Value Based Pricing
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Value Based Pricing Definition Advantages Disadvantages
Value based pricing is a customer focused strategy that involves setting prices based not on your costs or competition but on your customer s perceived value of your offering how much it is worth to them Of course the amount a customer is willing to pay will be different for different types of customers The value based pricing is of two types reasonable and value added The profit margin in the value based pricing is high but the number of products is less than the cost based pricing with a lesser profit margin Therefore it is a pricing strategy to target the niche market

Value Based Pricing A Way To Set The Price Of A Product
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